Do you want to learn how to make money from digital marketing?
Whether it is starting your own online business, selling freelance services, or getting a salaried job, there are plenty of ways to make money using digital marketing.
In this guide, I’ll provide the 14 most effective ways to make money with digital marketing and some practical steps you can take to get started with each. Let’s dive right in.
- What Is Digital Marketing?
The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.
Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
Table Of Content
- What Is Digital Marketing?
- 14 Best And Proven Ways On How to Make Money By Digital Marketing?
- How Can I Become a Digital Marketer?
- Digital Marketing Challenges
There are 14 Best And Proven Ways On How to Make Money By Digital Marketing?
- Content Marketing
- Start your own digital marketing agency
- Creating a Blog Website and monetizing it
- Website Designing
- Create and Sell eBooks or Audiobooks
- Manage PPC campaigns for other companies
- Social Media Marketing
- Sell your or Client’s Digital Products and Software’s
- Become an E-Commerce specialist
- Email Marketing
- Income via Affiliate Marketing
- Start Freelancing Service
- Become a YouTube advertising partner
- Use Podcast for Selling Products
- 1.Content Marketing
Content Marketing is termed as creating and publishing free content online with an intent to advertise a certain product or service. It is a bridge of information between the consumer and the seller. Content marketing is used in search engine searches. The current trend in buying now are....
- Query searching: in the current trend people tend to search each and every issue on the internet.
- Research: then comes the researching of many articles about the same subject and knowing their current market value, price etc
- Comparison: then the consumer compares the different price quotes and decided the price suitable for them.
- Buying: well here the end result the product is bought.
These steps are possible for online buying if there good search results to compare and buy if there is good content available online about the product. If you have a strong suit in writing then this is one of the ways on how to earn money by digital marketing.
When writing content you should be able to understand the dynamics of the product thoroughly and the content should be presented in a manner that a layman can understand and buy the product.
2.Start your own digital marketing agency
Now is a great time to start a digital marketing agency as companies are spending more on digital advertising than ever before.
To start your agency, you’ll want to develop a well rounded set of digital marketing skills so that you are able to provide quality services to clients regardless of their needs.
Winning clients will obviously be critical to your ability to generate revenue. You’ll want to take the steps to find clients we’ve previously mentioned and apply them at scale.
Running an agency has its advantages in this regard as you are able to use your team members to handle many of these tasks for you or you can outsource the work to freelancers.
When you start a digital marketing agency you have several ways to bill your clients:
- Hourly: With hourly billing, you charge clients based on the number of hours that you work on their project. This method is easier when you spend a lot of one on one time with the client as it can be more difficult to track complex service offerings.
- Retainer: This is the simplest payment model as you determine how much work you’ll perform for the client and you both agree on a flat monthly fee. This model is often easier for clients as they know how much they’ll pay upfront.
- Percentage of marketing spend: With this pricing model your agency charges your clients an agreed percentage of the amount they spend on marketing. This is an attractive model if your clients are growing quickly as your income will grow along with their business.
- How much can you make by starting a digital marketing agency?
The amount you can earn from an agency will depend largely on how many clients your business has. The average cost for digital marketing services for small businesses in 2022 ranges from $2,500 to $12,000 per month.
If you are able to find 10 steady clients your agency can generate a solid amount of income.
- 3. Creating a Blog Website and monetizing it
Once you create and publish your Blog or Website around the niche that your expertise in, you can provide value to your readers by fixing their problems by sharing your knowledge and unbiased experience with them. The more valuable content that engages your readers will help you to bring more site traffic. Once you get AdSense approval for your website content niche and grow recurring monthly traffic, you start making passive income. Apart from online ads being placed after getting Adsense approval, you can also promote your website as an affiliate. Thus you get more monthly revenue with multiple sources. You can even promote your services or business.
Most successful popular blog websites focus on how or why to guide topics as the primary focus lies in taking a problem around that niche and finding a solution to fix it.
The myth that blogging is dead in 2022 is not valid. Even in 2022, many micro niches are not too difficult to rank with low competition and high monthly search volume.
- 4. Website Designing
This area requires a certain technicality. If a person has the ability to design a website from scratch and maintain it in a way that is noticed by the user.
Website design is a planning, structuring and creating and updating of the websites. It means the designer has to choose the correct specifics like an inviting layout, a splash of colours, the images used in them, creating a user friendly interface for optimum navigation and presenting the website in a clutter freeway.
The designer should also keep in mind that the website has to be updated regularly to keep up with market trends. In this way of digital marketing, one can learn how to earn money by digital marketing from the comfort of home by designing websites according to the client’s needs or restructure an existing website by giving it a makeover.
- 5. Create and Sell eBooks or Audiobooks
You can create and sell eBooks or Audiobooks that are now a growing trend and demand in today’s digital era. The basic need to get success is to provide valuable information or any form of content niche that will bring value and worth to your users, and they accept what you deliver as worth paying for it.
Some prefer eBooks others do like to listen rather than to read. Senior academic or any content that needs a complicated diagram to explain is mostly in eBook. You can go for audiobooks for children as audio helps to memorize fast as they listen on the go, and audiobooks also go well with listeners for content-related fiction, devotional content, and many more.
One advantage of audiobooks is that you can listen to them anywhere, on the contrary, eBooks take an edge when it comes to a nostalgic feeling that we all are used to a hardcover book.
Before creating an Ebook or Audiobook, look at what you as a customer would have preferred, or you may ask your friend’s family and research on the internet to get a clear picture of what works for different niches.
You can sell your eBooks or audiobooks by having your store and then marketing around it by google or Facebook ads, Email marketing, YouTube marketing, and more ways to make it a brand. Other-wise there are many marketplace platforms where you can list both audiobooks and eBooks like amazon kindle and amazon audible, and many such other popular platforms also exist.
Just focus on niches that your expertise in and get started with your content.
For customers to trust you, make sure that you offer a 30 days trial and hassle-free money-back guarantee and keep it affordable initially and later scale it up on category level and financial level too.
- 6. Manage PPC campaigns for other companies
As more companies turn to digital marketing channels to reach their target customers, there is an increasing need for effective advertising campaign managers.
PPC (pay-per-click) ads are one of the most popular forms of online advertisements and can bring immediate results to a business.
PPC platforms like Google Ads and Bing Ads allow advertisers to bid for ad placements in a search engine’s results page when someone searches for a related keyword.
Managing PPC campaigns comes with a number of responsibilities including:
- Finding PPC Keywords
- Add negative keywords
- Testing ad groups
- Writing ad copy
- Setting bids and campaign budgets
- Reviewing costly keywords
- Optimizing Landing Pages
Earning certifications from Google and Bing can help improve your skills and boost your credibility to potential clients.
Being able to show results for previously successful campaigns is essential to winning a steady flow of clients.
Like the other types of services, you’ll want to build a website to highlight your skills and create content that can help generate traffic.
How much can you make a PPC campaign manager?
The average salary for a PPC specialist is $60,000 per year.
- 7.Social Media Marketing:
Wondering how to earn money by digital marketing through social media:
As the name suggests it is digital marketing which is done in the social media platforms like facebook, twitter, Instagram and other social media platforms. Nowadays a huge demographic use their free time to dabble in social media and chatting to like-minded people.
Most of the social media networks have their own data analytics tools which assist in building and advertising marketing campaigns in social media. As there is a constant streaming of discussions and opinions in the social media there would be almost an immediate notice product and it would also be shared on other platforms leading to awareness about the product.
But this process is a little slow to catch up on, it is more of nurturing the type of marketing. Social media marketing has a lot of unexplored potentials and a wide demographic to be explored.
You could post a marketing campaign on your social media account and earn money for the number of campaigns posted in your account and a number of views you get from your friends and the success rate of your campaign will ensure you profitable online money making with digital marketing. You could also share a post on social media on how to earn money by digital marketing to attract more views and use those view to advertise the product.
- 8. Sell your or Client’s Digital Products and Software’s
As digital marketers, we are aware of many digital products and software that we use or market demands. For digital products, be it an online course, Music or Movie streaming platform, eBook’s, Audiobooks, and in this ‘internet savvy digital era, even voice-overs are being sold at high rates. Even a little skill can make you start earning online.
An advantage for digital marketers is that they can look at the competition in every niche and go specific targeting even for their products or their clients.
Similarly, many software comes in day-to-day use, but before you sell software, make sure you are fully aware of the software and its navigation, user interface, and most importantly, the value it will offer to your customers. Say “Neil Patel” New York Times Bestselling Author, and according to Forbes, he is one of the top influencers and owner of one of the world’s hundred leading companies. He focused on SEO from the beginning till now, and later, he bought “UberSuggest”, a tool for digital marketers to do SEO audit, keyword research, on-page SEO, off-page SEO, link building techniques, root domain analysis, checking backlinks, search volume, competition, even deep down taking personal projects for clients and companies.
Even you can sell third-party digital products and software by joining their affiliate program offered by various platforms and make an income out of it.
- 9. Become an eCommerce specialist
As e-Commerce continues to grow at a rapid pace, the need for e-Commerce specialists grows with it.
An e-Commerce specialist is responsible for creating and executing a marketing strategy to help businesses sell products online.
Some of the day-to-day activities of an e-Commerce specialist include:
- Website management
- Managing marketing campaigns
- Optimizing the store’s SEO
- Adjusting on-page elements to improve conversion rate optimization
- Setting up email marketing funnels
- Running up-selling and cross-selling campaigns
Being successful as an e-Commerce specialist requires several vital skills including communication, analytical, and critical thinking abilities.
Here are some practical steps you can take to develop the skills necessary to become an e-Commerce specialist:
- Understand the in and outs of e-Commerce
- Become an expert in e-commerce SEO
- Get familiar with popular e-commerce platforms
- Learn how to run PPC ads
- Master conversion rate optimization
- Build content and email marketing skills
- How much can you make as an e-Commerce specialist?
The average salary for an e-Commerce specialist is $58,000 per year, which will vary based on location and experience. For e-Commerce Managers, the salary can go up to $103 per year.
- 10. Email Marketing
Email Marketing is an innovative way of marketing. It is a marketing tool in which an advertiser sends an email to the recipient detailing the products and the deals available in them. It has the potential to reach millions of customer in a single click. It is a mix of graphic content with contents and links which grant access to the customer for easy purchase and information.
It is an easy way to gauge the customer’s reaction and the marketing graph of the product. A lot of marketing emails come with the option of unsubscribing to eliminate unwanted customers and secure potential customers.
There also pre-made templates in which the information can be filled and sent to the recipient without having the need to design or create a template. The pros of this type of digital marketing are the product is advertised to a large audience and it has a far outreach than the traditional method of marketing.
The cons of this method are sometimes when a person gets a bunch of marketing emails they tend to dismiss them without a single glance. So it is highly important that the email marketing created is very attractive and creative in a single glance. But the important part of this system is your mailing list.
It is not about how long it is about how many leads you have in it which are definite winners. Now there are email marketing campaigns that pay you when the lead clicks on the link provided in the email. Now that’s another way on how to earn money from digital marketing.
- 11. Income via Affiliate Marketing
Affiliate Marketing is the best way to convert your Website traffic into passive income. You require to promote and sell other brand names’ products and services to make repeating commission and payment.
Apart from the Amazon Affiliate associate platform, multiple companies and some big companies that offer affiliate programs are SEMrush and HubSpot, and many more. Apart from these companies, other platforms like Clickbank, Awin, ShareASale CJ Affiliate, Avangate Affiliate Network, FlexOffers, Peerfly, eBay Partner Network can help you to make passive earnings.
You can start the process of Affiliate Marketing by beginning your website or blog. Your success in Affiliate Marketing relies on two aspects that are content of your website and the volume of website traffic, these two factors will decide that How much you’ll earn money from Digital Marketing.
- 12. Start Freelancing Service
Freelancing is the concept of providing your services to customers on a part-time basis from your house. Sitting at your home, you can develop your clients worldwide. Freelancing platforms like fiverr.com, freelancer.com, Upwork, you can begin offering your freelancing services and generate income out of it.
- 13. Become a YouTube advertising partner
If you want to earn money by digital marketing through videos you can create a youtube channel and become an advertising partner.
The process for earning through youtube is straightforward. You create and publish videos on your channel and promote your videos to build an audience. Each time your video plays a different assortment of ads will show.
When someone views or clicks an ad on your video, you’ll generate a tiny amount of revenue.
To be approved as an advertising partner you will need to meet the following minimum requirements:
- Follow all YouTube monetization policies.
- Live in a country where the YouTube Partner Program is available.
- You have more than 4,000 valid public watch hours in the last 12 months.
- Your account has more than 1,000 subscribers
- You have a linked AdSense account.
- How much can you make as a Youtube advertising partner?
As an advertising partner, you get paid for ad views. To determine your potential income, you’ll need to estimate the number of video views you anticipate receiving. Not everyone will watch the ads so your ad views will be lower than your video views.
On average, Youtube partners make between $0.01 to $0.03 per ad view. This amounts to somewhere between $3 to $5 per 1,000 video views.
Needless to say, you need to generate a substantial amount of video views to earn a significant income with Youtube.
- 14. Use Podcast for Selling Products
The podcast is a recent trend that one can use to generate passive earnings. You can use a podcast to promote blogs, eBooks, online courses, affiliates, and many more.
The main steps in a great podcast’s success are to resolve one’s audience’s problems and produce excellent quality content and valuable information for the audience. It will furthermore help with the marketing of one’s products or services.
How Can I Become a Digital Marketer?
- Digital marketers require strong writing skills along with data analytics and social media skills. A bachelor's degree is needed for most digital marketing positions, in a business field such as marketing, or a related field such as communications. You may also want to take courses or bootcamps specifically in digital marketing. In addition, completing an internship while in school can be useful.
- A master’s degree in digital marketing may be useful but is not necessary to get into the digital marketing field.
Digital Marketing Challenges
- Digital marketing poses special challenges for its purveyors. Digital channels proliferate rapidly, and digital marketers have to keep up with how these channels work, how they're used by receivers, and how to use these channels to effectively market their products or services.
- It's becoming more difficult to capture receivers' attention because receivers are increasingly inundated with competing ads. Digital marketers also find it challenging to analyze the vast troves of data they capture and then exploit this information in new marketing efforts.
- The challenge of capturing and using data effectively highlights that digital marketing requires an approach to marketing based on a deep understanding of consumer behavior. For example, it may require a company to analyze new forms of consumer behavior, such as using website heatmaps to learn more about the customer journey.